Freightliner - Cascadia

An animated product showcase for Freightliner’s new truck.

Direction and Animation: Lumberfly

Additional storyboard, schematic design and animation: Lou Lakey

Production Company: Airbag

Agency: Akkomplice

Sound Design: Dead On Sound

3D render of a car seat on blueprint background with 'Superior Driver Experience' text.
Smartphone on circuit board design with words 'Real Time Decisions'
Industrial robot arm on blueprint with text 'Advanced Manufacturing Standards'